This project is an exploration of image and how image has become super contextual throughout all of Los Angeles. This project starts to play on discreet and obscurity of formal qualities we associate with commercial and residential buildings. By exploring what these words meant to the project, it started to mold into an alien object which did not fit in LA or Frogtown but it stood out. In the end, the project aims to address how image can change our understanding of a building's true nature.