Adjunct Assistant Professor
Lee Schneider is the founder of Red Cup Agency, a video and audio podcast production agency in Santa Monica. He is the creative director of FutureX.Studio, an online platform to amplify projects about the future of cities, climate, and computing. He founded Digital Fundraising School, an online school that helped media-makers, designers, entrepreneurs, and tech visionaries to become better at crowdfunding.
His course ARCH 585: Visual Storytelling and Entrepreneurship in Media, is offered online. The course investigates visual stories as an active tool to critically explore and express design ideas. It positions social media and crowdfunding as a foundation for creative action.
View Lee’s lectures, writing, and articles about him in the Red Cup media kit.
Lee’s multi-decade career in media includes founding DocuCinema, a production company that created documentaries and series television for The History Channel, Discovery Health, The Learning Channel, ReelzChannel, Food Network, and Bravo. He has produced dozens of hours of longform and series documentary programming for those networks and others. Early in his career, he wrote for Good Morning America and was a producer for Dateline NBC in Burbank. He has guest-lectured and taught workshops and classes at USC, University of Minnesota College of Design, Architecture for Humanity and Public Architecture. Factoid: He was a writer on the iconic cartoon series ThunderCats and has written Super Mario cartoons.
- 585Visual Storytelling and Entrepreneurship in MediaVisual Storytelling and Entrepreneurship in Media
Designers are storytellers. Each line we draw or model we build expresses intent. Historically, drawing has been the primary medium of expression in the communication of design ideas. Anyone can tell a story, but learning to tell an engaging, poignant story that generates real interest, enthusiasm, support and excitement is a vital tool in today’s fast-moving digital culture. This course helps the student understand how visual stories can serve as an active tool to critically explore, evaluate, and express ideas. This course specifically stresses the instrumentality of online videos for communicating and thinking, and as a foundation for creative action.
The core concept of this course is that architecture and design students are entering a profession that is increasingly entrepreneurial. We need to know how to make our own media.
Instructor Background: Lee Schneider is creative director of Red Cup Agency, a communications agency based in Santa Monica and known for its work with startups, entrepreneurs and social activists. He is the founder of Digital Fundraising School, an online school that helps media-makers, designers and tech visionaries become better crowdfunders. He is the author of "Be More Popular: Culture-Building for Startups." He has guest-lectured and taught workshops and classes at USC, University of Minnesota College of Design, Architecture for Humanity, and Public Architecture. Before his work with Red Cup, he was executive producer and founder of DocuCinema, a media production company that made documentaries and series television for The History Channel, Discovery Health, The Learning Channel, ReelzChannel, Food Network and Bravo. Early in his career, Mr. Schneider was a writer for Good Morning America and a producer for Dateline NBC.