Lee Schneider is the founder of Red Cup Agency, a podcast production agency in Santa Monica. He is a co-founder of FutureX, a network for futurists that discusses the future of communities, cities, learning, and work. He writes a weekly newsletter about living a creative life called 500 Words and also writes for Medium. He founded Digital Fundraising School, an online school that helped media-makers, designers, entrepreneurs, and tech visionaries to become better at crowdfunding. He has taught business fundamentals at General Assembly in LA and was a regular contributor to HuffPost and Techli.
View his lectures, writing, and writing about him in the Red Cup media kit.
His course ARCH 585: Visual Storytelling and Entrepreneurship in Media, is offered online. The course investigates visual stories as an active tool to critically explore and express design ideas. It positions social media and crowdfunding as a foundation for creative action.
Previously Lee was executive producer of DocuCinema, a media production company that he founded and that created documentaries and series television for The History Channel, Discovery Health, The Learning Channel, ReelzChannel, Food Network, and Bravo. He has produced dozens of hours of programming that has been seen worldwide. Early in his career, he wrote for Good Morning America and was a producer for Dateline NBC in Burbank. He has guest-lectured and taught workshops and classes at USC, University of Minnesota College of Design, Architecture for Humanity and Public Architecture. Factoid: Back in the 1980s, he was a writer on the iconic cartoon series.
- 585Visual Storytelling and Entrepreneurship in MediaVisual Storytelling and Entrepreneurship in Media
Designers are storytellers. Each line we draw or model we build expresses intent. Historically, drawing has been the primary medium of expression in the communication of design ideas. Anyone can tell a story, but learning to tell an engaging, poignant story that generates real interest, enthusiasm, support and excitement is a vital tool in today’s fast-moving digital culture. This course helps the student understand how visual stories can serve as an active tool to critically explore, evaluate, and express design ideas.
This course specifically stresses the instrumentality of online videos for communicating and thinking, and as a foundation for creative action. This master class in media making, distribution and promotion will benefit architecture and design students who want deeper and more practical uses for visual storytelling. In the first half of the course, the emphasis is on telling a visual story effectively. The second half is devoted to presentation and promotion, including crowdfunding. The emphasis throughout is always on the deep structure that is critical to creating an effective visual story, whether it is used to communicate design ideas, becomes part of a portfolio, pitch, or a resume.
The core concept of this course is that architecture and design students are entering a profession that is increasingly entrepreneurial.
Instructor Background: Lee Schneider is creative director of Red Cup Agency, a communications agency based in Santa Monica and known for its work with startups, entrepreneurs and social activists. He is the founder of Digital Fundraising School, an online school that helps media-makers, designers and tech visionaries become better crowdfunders. He is the author of "Be More Popular: Culture-Building for Startups." He has guest-lectured and taught workshops and classes at USC, University of Minnesota College of Design, Architecture for Humanity, and Public Architecture. Before his work with Red Cup, he was executive producer and founder of DocuCinema, a media production company that made documentaries and series television for The History Channel, Discovery Health, The Learning Channel, ReelzChannel, Food Network and Bravo. Early in his career, Mr. Schneider was a writer for Good Morning America and a producer for Dateline NBC.