Lee Schneider is Creative Director and Editor-in-Chief of Red Cup Agency. Red Cup specializes in digital publishing, producing podcasts and ebooks. He was the founder of Digital Fundraising School, an online school which worked with media-makers, designers, entrepreneurs and tech visionaries to become better at crowdfunding. He writes for HuffPost and Medium. He has taught business fundamentals at General Assembly in LA. His current media product is Future of Food. It is a multimedia project using a podcast, text, and data to examine the changes tech is bringing to the way we eat. View his lectures, writing, and writing about him on the Red Cup media kit. His course Arch585: Visual Storytelling and Entrepreneurship in Media, is offered online. The course investigates visual stories as an active tool to critically explore and express design ideas; positions social media and crowdfunding as a foundation for creative action. it is not open to Freshmen and Sophomores. Previously Lee was executive producer of DocuCinema, a media production company that he founded and that created documentaries and series television for The History Channel, Discovery Health, The Learning Channel, ReelzChannel, Food Network and Bravo. He has produced dozens of hours of programming that has been seen worldwide. Early in his career, he wrote for Good Morning America and was a producer for Dateline NBC in Burbank. He has guest-lectured and taught workshops and classes at USC, University of Minnesota College of Design, Architecture for Humanity and Public Architecture. Factoid: Back in the 1980s, he was a writer on the iconic cartoon series ThunderCats and was Story Editor and writer on the cartoon series SilverHawks, both produced by Rankin/Bass.
- 585Visual Storytelling and Entrepreneurship in MediaVisual Storytelling and Entrepreneurship in MediaTHIS COURSE IS 100% ONLINE. Designers are storytellers. Each line we draw or model we build expresses intent. Historically, drawing has been the primary medium of expression in the communication of design ideas. In this course we will combine traditional methods of expression with current online technology to create unique and compelling visual stories. Anyone can tell a story, but learning to tell an engaging, poignant story that generates real interest, enthusiasm, support and excitement is a vital tool in today’s fast-moving digital culture. This course helps the student understand how visual stories can serve as an active tool to critically explore, evaluate, and express design ideas. This course specifically stresses the instrumentality of online videos for communicating and thinking graphically. This master class in media making, distribution and promotion will benefit architecture and design students who want deeper and more practical uses for visual storytelling. In the first half of the course, the emphasis is on telling a visual story effectively. The second half is devoted to presentation and promotion, including crowdfunding. The emphasis throughout is always on the deep structure that is critical to creating an effective visual story. Instructor Background: Lee Schneider is creative director of Red Cup Agency, a communications agency based in Santa Monica and known for its work with startups, entrepreneurs and social activists. He is the founder of Digital Fundraising School, an online school that helps media-makers, designers and tech visionaries become better crowdfunders. He is the author of "Be More Popular: Culture-Building for Startups." He has guest-lectured and taught workshops and classes at USC, University of Minnesota College of Design, Architecture for Humanity, and Public Architecture. Before his work with Red Cup, he was executive producer and founder of DocuCinema, a media production company that made documentaries and series television for The History Channel, Discovery Health, The Learning Channel, ReelzChannel, Food Network and Bravo. Early in his career, Mr. Schneider was a writer for Good Morning America and a producer for Dateline NBC.