An exploratory study of fundamental and innovative visual communication principles and graphic expression techniques to facilitate the design enquiry process for architects. Prerequisite: ARCH 302bL.
Course Description:In the past two decades, architecture has undergone a paradigm shift that influences the way we think about and approach issues of communication, representation, and production. Clearly, the new breed of computational tools and digital modeling programs offer students and practitioners alike opportunities for experimentation with new graphic forms and visual concepts. In a global networked culture that often places emphasis on “instant communication”—texting, tweeting, email, LED billboards, urban screens, Skype, social media, YouTube, etc., the IMAGE or SOUNDBITE has acquired a newfound significance as the de facto means of communication that’s unparalleled. Explore what bearing this paradigmatic change has on the practice of architecture, both as a medium and as a discipline and how these advances in technology shape our visual culture and impact the relationship between the medium and message.