Lee Schneider is Creative Director and Editor-in-Chief of Red Cup Agency. Red Cup specializes in digital publishing, producing podcasts and ebooks. He was the founder of Digital Fundraising School, an online school which worked with media-makers, designers, entrepreneurs and tech visionaries to become better at crowdfunding. He writes for HuffPost and Medium. He has taught business fundamentals at General Assembly in LA. His current media product is Future of Food. It is a multimedia project using a podcast, text, and data to examine the changes tech is bringing to the way we eat.
View his lectures, writing, and writing about him on the Red Cup media kit.
His course Arch585: Visual Storytelling and Entrepreneurship in Media, is offered online. The course investigates visual stories as an active tool to critically explore and express design ideas; positions social media and crowdfunding as a foundation for creative action. it is not open to Freshmen and Sophomores.
Previously Lee was executive producer of DocuCinema, a media production company that he founded and that created documentaries and series television for The History Channel, Discovery Health, The Learning Channel, ReelzChannel, Food Network and Bravo. He has produced dozens of hours of programming that has been seen worldwide.
Early in his career, he wrote for Good Morning America and was a producer for Dateline NBC in Burbank. He has guest-lectured and taught workshops and classes at USC, University of Minnesota College of Design, Architecture for Humanity and Public Architecture.
Factoid: Back in the 1980s, he was a writer on the iconic cartoon series ThunderCats and was Story Editor and writer on the cartoon series SilverHawks, both produced by Rankin/Bass.