Dean's Message

Architecture cannot delay!

 

It must anticipate rather than just solve ever-shifting problems; participate in culture rather than merely witness and represent; act as an agent of new tradition, rather than as a monument; and drive global urbanism rather than serve the consequences. Architecture must resonate, recur and recreate.

 

We must envision a new design agenda that is emerging, making and passing — one that is on site, on time, real-time. Real-Time Design is liberated from the vocation of physical forms; it brings integrity and intellectuality (beauty and reason) to all forms of human organization and ambition.

 

The most effective laboratories of Real-Time Design are emerging cultures and transformative societies. On these frontiers, the urgency of architecture reveals its essence and need for collaboration between the many facets of humanity, economy and technology.

 

The USC School of Architecture engages the simultaneity of Real-Time Design through four academic streams: architecture, building science, heritage conservation and landscape architecture. Through an academic spectrum from undergraduate to PhD and discourses in global urbanism, critical studies, digital integration and environmental performance, USC conducts real-time global urban investigations.

 

USC and Los Angeles provide an ideal site as a cross-frontier, multi-centric laboratory for Real-Time Design. Through fundamental research, creative practice, and institutional scholarship, USC creates an environment for diverse, intense experimentation in change — change commanded by time — Real Time!

 

Real-Time Design is liberated from the vocation of physical forms; it brings integrity and intellectuality (beauty and reason) to all forms of human organization and ambition.

 

Qingyun Ma

Della and Harry MacDonald Dean’s Chair in Architecture